Maintain a beautifully designed and up-to-date library of personalized planned gift resources without a cumbersome physical inventory.
As a planned giving professional, you face many demands on your time. Let us make life just a bit easier with e-Booklets. This carefully curated collection of digital booklets on key planned giving topics can quickly meet multiple needs as they arise.
We do the work of writing and regularly updating the booklets, presenting technical information in an easy-to-grasp format and an eye-catching full-color design. You simply supply your logo and contact information, then use the PDFs as needed:
Email to donors requesting information
Print copies to help facilitate meetings or supplement presentations
Attach to a proposal or illustration
Offer as a response piece in newsletters
Send as a targeted mailing to annual donors, alumni, or others
Hand out at board meetings or use for staff training
e-Booklets make a lasting impression and motivate donors and those who work with you.
Start a conversation about a particular gift or planning strategy by establishing the underlying fundamentals and benefits.
Conversation Starters is a set of 30 one-page gift summaries. Concise but engaging, each piece not only defines the gift planning concept but supplements it with a mini case study and a helpful graphic, making each topic easy to grasp.
Designed to open the door to meaningful dialogue with donors, Conversation Starters add value in many ways:
Email the PDF to a donor who has questions
Start a productive one-on-one conversation
Print and use as a handout at a presentation or seminar
Provide helpful information to those who support your work
Personalize these PDFs with your logo and masthead.
Strengthen relationships with donors by offering this useful, value-added piece.
Tax planning and charitable giving go hand in hand. Help donors as they consider their goals and priorities by offering Quick View Tax Tables. This innovative resource provides a concise compilation of two years’ worth of useful numbers that impact taxes and giving, from income tax rates to qualified plan information to charitable deduction rules.
During tax time or throughout the year, offer the PDF as a:
Helpful resource to Legacy Society members
Response piece in print and digital publications
Follow-up piece after conversations with donors, board members, and advisors
Resource available through a timely email promotion
New and interesting piece available on your website
Affordable and customizable, Quick-View Tax Tables lets you provide a valuable service while keeping your name in front of donors as they plan.
Help donors make a big task easier while highlighting the inherent opportunity for charitable giving.
The Will and Estate Planning Guide is an easy way to add value for donors and supporters. This PDF with fillable fields is designed to help donors think through their goals and collect important information that impacts their estate planning. This process benefits donors, their families, and their advisors, and it also sets them on a course toward providing for others in meaningful ways.
Personalize the guide with your logo, photos, legacy society information, specific bequest language, and contact information. Use the guide:
As a response piece offered in newsletters or other donor communications
As an email follow-up after a donor meeting
To encourage donors to help their families and support your mission (along with other charitable organizations that are meaningful to them)
To inform donors that you are available to help them with their legacy planning
Build relationships and establish yourself as a gift planning expert for attorneys, accountants, trust advisors, and financial planners.
This quarterly newsletter for allied professionals provides maximum results for minimal cost and effort. In other words, you can get the same benefits as the print newsletter plus digital response piece but in a less expensive, environmentally friendly all-digital format.
As with the print version, e-Techniques provides a powerful way to cultivate relationships with key professionals who can accelerate your gift production by bringing ready-made gifts into the pipeline. Position your organization as a technical resource for gift planning ideas while simultaneously increasing awareness of your mission.
This personalized quarterly newsletter program provides relevant, referenced planned giving information on tax issues, IRS rulings, the complexities and possible complications of various gifting tools and strategies, and current developments that affect gift planning.
e-Techniques allows sophisticated data tracking and metrics upon request. A link in the newsletter provides value-added access to Planned Giving Answers Online—a reference tool that explains and examines a broad array of giving concepts and tools (read more about this product below).
Ask us about enacting a protective distribution right for your marketing area to avoid overlapping with another organization.
Reach physicians, other medical professionals, or med school alumni with an email newsletter targeted to their needs.
Your Financial Health builds important relationships with physicians and medical professionals by providing the information they need to best serve their planning and giving objectives. Each biannual email newsletter contains a tightly written examination of strategies that will best serve their planning and giving objectives, including advantages and disadvantages, tax considerations, and how the gift or concept fits within an overall plan. A PDF response brochure is included.
Personalize the newsletter with your logo, colors, and contact information, and supply a photo for the cover of the response brochure.
You can also choose to add an echo postcard—an effective way to reach those for whom you do not have email addresses and to remind those who may have overlooked the email. The postcard uses a QR code to link to the original newsletter text, which includes an easy sign-up form for future newsletters.
Reach a specific audience of donors and supporters with a concise, timely message.
Email marketing is a cost-effective way to reach donors quickly and easily with a message designed to resonate at a precise point in time. Your fully branded and engaging email will be produced and delivered on your schedule.
Marketing emails work well on their own, and even better when thoughtfully integrated with print marketing. For additional impact, consider an echo email sent a couple weeks after the original—a timely reminder for those who meant to act on your original message but didn’t.
Analytics are available to measure donor engagement, and we offer the opportunity to conduct A/B testing of email subject lines.
Obtain donor feedback on particular ideas, concepts, or experiences that can influence and improve your marketing and outreach approach.
The more you know about your donors, the more easily and accurately you can tailor your outreach to their opinions, experiences, and intentions. The knowledge you gather through the survey strengthens relationships and lets you adjust your messaging and approach if necessary.
Your fully branded digital survey will contain carefully crafted questions custom to your organization and your specific need for information, produced and delivered on your schedule. Data is compiled in an Excel report for your use.
Answer donor questions or help educate members of your development team with this comprehensive reference of planned giving information.
Planned Giving Answers Online (PAL) makes it easy to access information on topics that are important to your everyday work, including bequests, estate planning, income and estate taxes, charitable remainder trusts, securities, and retirement planning. Thorough, readable explanations are supplemented with charts, graphs, examples, graphics, and valuable marketing tips. It strikes the right balance between the necessary fundamentals and the more technical details.
You can obtain access to PAL through our website program, WebReach, or through the Techniques newsletter program for allied professionals, or you can purchase it separately.
